Another day, another startup pitch event in Boulder, with all the usual trappings: the city’s business and tech elite, inspiring speeches, power point presentations, and a panel of experts passing along judgement and advice to would-be entrepreneurs.

The panel’s advice to the first startup founder, Ronnie Madrid, for his idea of a food truck serving authentic Latin cuisine called Yummy Yum Yum, was to use his story. The story of his journey into prison, where he spent 13.5 years, and back out with the help of an entrepreneurship-in-training program called Defy Colorado.
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